3 months ago
Linda Yaccarino, who has taken complete nan domiciled of CEO astatine Elon Musk’s Twitter, sent retired her first connection to nan societal network’s labor Monday.
In nan short memo, Yaccarino, who jumped vessel from NBCUniversal to subordinate Twitter, didn’t spell retired specifically really she plans to tally Twitter’s operations aliases what nan imagination for “Twitter 2.0” is. Instead, she borrowed immoderate of nan talking points of her boss, who has antecedently described Twitter arsenic “the integer municipality quadrate wherever matters captious to nan early of humanity are debated.”
“From abstraction exploration to electrical vehicles, Elon knew these industries needed transformation, truthful he did it,” Yaccarino wrote successful nan memo. “More precocious it has go progressively clear that nan world municipality quadrate needs translator — to thrust civilization guardant done nan unfiltered speech of accusation and unfastened speech astir nan things that matter astir to us.”
Yaccarino besides said that Twitter should beryllium a spot wherever you person “the state to speak your mind,” echoing nan free-speech principles of Musk, a self-proclaimed “absolutist” connected questions of free expression. Musk precocious defended his comparison of of billionaire financier George Soros to Marvel’s Jewish supervillain Magneto, saying successful a CNBC question and reply that “I’ll opportunity what I want to say, and if nan consequence of that is losing money, truthful beryllium it.”
Musk last period officially announced Yaccarino, formerly NBCUniversal’s apical advertizing income exec, will take the helm arsenic Twitter’s caller CEO. Yaccarino said she started astatine Twitter past week. Yaccarino will attraction “primarily connected business operations, while I attraction connected merchandise creation & caller technology,” Musk said past period successful announcing her hire. “Looking guardant to moving pinch Linda to toggle shape this level into X, nan everything app.”
Here’s Yaccarino’s statement to staffers, which she besides posted arsenic a thread connected Twitter:
Hello Twitter!
People support asking me: Why Twitter? So, I’ll show you.
From abstraction exploration to electrical vehicles, Elon knew these industries needed transformation, truthful he did it. More precocious it has go progressively clear that nan world municipality quadrate needs translator — to thrust civilization guardant done nan unfiltered speech of accusation and unfastened speech astir nan things that matter astir to us.
Have you ever been talking pinch personification peculiarly insightful and thought, You’re superb — everybody should get nan chance to perceive this. Or, I’m learning truthful overmuch from you — tin we do this again? Or possibly it’s arsenic elemental as, You should person nan state to speak your mind. We each should.
Enter Twitter 2.0.
Twitter is connected a ngo to go nan world’s astir meticulous real-time accusation root and a world municipality quadrate for communication. We’re connected nan precipice of making history — and that’s not an quiet promise. That’s OUR reality.
When you commencement by wrapping your arms astir this powerful vision, virtually everything is possible. You person to genuinely judge — and activity difficult for that belief. And successful this infinitesimal of complete reinvention, we person nan opportunity to scope crossed aisles, create caller partnerships, observe caller voices, and build thing together that tin alteration nan world. And from what I tin show truthful far, you’re built for this.
The occurrence of Twitter 2.0 is each of our responsibility.
We request to deliberation big.
We request to transform.
We request to do it each together.
And we tin do it each by starting from first principles — questioning our assumptions and building thing caller from nan crushed up. It’s uncommon to person nan chance to put a caller early into nan hands of each person, partner, and creator connected nan planet.
That’s precisely why I’m present — pinch each of YOU.
So, let’s excavation our heels successful (4 inches aliases flat!) and build Twitter 2.0 together.
Linda
