4 months ago
Linda Yaccarino, a hard-charging seasoned of TV’s ad-sales wars, is successful talks to go nan adjacent main executive of Twitter, according to a personification acquainted pinch nan matter.
Yaccarino, who spent a bully chunk of her profession astatine WarnerMedia’s TV operations earlier joining NBCUniversal past decade, supervises nan Comcast-owned company’s ad-sales efforts crossed nan globe, pinch Peacock and NBC among nan assets she helps fortify pinch revenue. In caller years, she has spearheaded initiatives to make caller rate flows done e-commerce, and worked to redefine nan measurement nan TV manufacture measures its audiences for advertisers successful hopes of giving much credibility to nan measurement Madison Avenue pays for group who watch their favourite programs via streaming video.
A spokesperson for NBCUniversal’s ad-sales business said he did not cognize immoderate specifications surrounding Yaccarino’s position pinch nan company. “Linda is successful backmost to backmost rehearsals for Monday’s upfront,” said nan spokesman, Joe Benarroch, referring to nan yearly income presentations NBCU and its rivals make to advertisers each twelvemonth successful May. The personification acquainted pinch nan matter suggested NBCU mightiness person to rework nan position because of Yaccarino’s imaginable departure.
More to come….
