4 months ago
NBCUniversal’s efforts to broadcast nan spectacle of nan Olympics has agelong faced a seemingly insurmountable challenge: How to telecast sporting events that often return spot successful overseas parts of nan day?
In 2024, nan reply is easy: Just put them connected erstwhile they happen.
NBC plans to pre-empt astatine slightest 9 hours of its daytime schedule each time of its broadcast of nan 2024 Paris Olympics, slated to return spot betwixt July 26 and August 11, 2024. Paris clip is six hours up of nan U.S. eastbound clip zone, but NBC’s daytime sum will characteristic nan astir opular events unrecorded successful nan greeting and afternoon. The web will past present a three-hour primetime show that curates large events pinch behind-the-scenes sum and wrong looks astatine nan athletes. The company’s Peacock streaming hub meanwhile, will watercourse each athletics and event, including each 329 badge events, and will characteristic full-event replays; each NBC programming; curated video clips; virtual channels; exclusive original
programming; and more.
NBCUniversal said it believes nan Paris Olympics “will person much programming hours connected nan NBC broadcast web than immoderate erstwhile Olympics.” The institution did not supply specifications connected whether Olympics sum would disrupt immoderate hours of NBC’s “Today” greeting programming.
NBCU and its parent, Comcast person invested heavy successful U.S. authorities to nan Olympics broadcasts, having agreed to salary $7.75 cardinal for broadcast authorities to nan events betwixt 2021 and 2032. Over nan years, however, nan companies person had to grapple pinch caller viewing habits spurred by nan readiness of streaming, forcing NBC to equilibrium betwixt nan desire of fans to watch nan Olympics arsenic they wish pinch nan request to make millions successful profit to offset nan dense fees. The emblematic measurement to do that is to complaint advertisers a precocious sum to put their commercials successful beforehand of large, unrecorded audiences. Streaming, however, undercuts those efforts.
Other pieces of nan NBCU portfolio will besides return part, pinch Telemundo and Universo providing Spanish-language sum and USA Network, E!, CNBC and Golf Channel besides participating.
The 2024 Summer Games will beryllium nan first to return spot retired from nether nan protector of nan coronavirus pandemic. Organizers person plans to make nan arena much accessible to nan public, pinch immoderate competitions will beryllium held alongside iconic Paris landmarks. Beach volleyball, for example, will return palce astatine nan Eiffel Tower and municipality sports will beryllium held astatine Place de la Concorde. The surfing title will return spot astir 10,000 miles from Paris successful Tahiti, a portion of French Polynesi.
NBC, Peacock, and Telemundo will each coming unrecorded sum of nan Opening Ceremony connected Friday,
July 26, 2024. Instead of having nan spectacle return spot successful a stadium, backers will nonstop athletes connected a four-mile-long flotilla down nan River Seine, pinch spectators seated connected nan river’s banks.
