Brit Beat: How Kylie Minogue’s Summer Anthem ‘Padam Padam’ Is Going Global |

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The No.1 albums ne'er stopped for Kylie Minogue successful nan U.K. – but successful caller years that hasn’t been nan lawsuit pinch her singles.

All that has changed pinch nan lead way from Minogue’s forthcoming 16th album, “Tension,” owed retired September 22. “Padam Padam” has go her first Top 10 U.K. deed arsenic a lead creator since 2010, and her first quality successful nan chart’s apical tier of immoderate benignant since 2011. That intends she has now had Top 10 British hits crossed a singular 5 consecutive decades.

“We were each assured we were going to person a awesome result,” says Jamie Nelson, SVP of U.K. Recordings astatine Minogue’s label, BMG, who has worked pinch nan prima for complete 20 years. “But it’s now flipping into an area that’s unprecedented, not conscionable for her, but for a batch of projects that person sewage truthful overmuch history.”

Remarkably, nan opus became a deed contempt an first deficiency of playlist support from nan U.K.’s starring nationalist Top 40/youth power station, BBC Radio 1. The web was caught up successful an ageism statement aft declining to adhd nan way connected release, though “Padam Padam” does now characteristic connected nan station’s C List, reportedly making Minogue nan first female complete 50 to make nan station’s playlist arsenic a lead artist.

“Sometimes there’s a infinitesimal that’s undeniable and it becomes a spot unusual if you’re not supporting it,” Nelson tells Variety. “And it sewage to that point. When we launched this, reasoning we were going to get Radio 1 was nan past point connected our minds. But it’s 1 of those things wherever you’ve sewage fans that are truthful obsessive astir nan record, there’s been a batch of messaging into everyone astatine power to make judge nan grounds was getting nan applicable support.”

The way has earned plentifulness of power play elsewhere, including BBC Radio 2 and Capital Radio, and has besides proved celebrated connected TikTok. Nelson says Minogue has “been excited to thin into TikTok and person nosy pinch it,” pinch nan opus providing “the correct temper astatine nan correct moment.”

Nelson says location are plentifulness of imaginable follow-up hits connected nan album, which he says is “more electronic” than Minogue’s 2020 “Disco” record, which topped nan charts successful Britain.

“Have we sewage euphony that’s going to resonate and link pinch people, and astonishment them? Absolutely!” he declares. “We’ve surely sewage nan singles for a agelong run and location will beryllium a fewer surprises on nan way.”

BMG – which signed Minogue up of 2018’s country-tinged “Golden” medium and has importantly grown her income and floor plan ever since – is besides hoping to return nan “Padam Padam” pandemic global, particularly to nan U.S., wherever nan Australian-born superstar has enjoyed a stop-start career. The azygous has already scored Minogue her biggest deed successful Australia and Ireland for a decade, and has go her first-ever Top 10 Dance/Electronic opus connected nan U.S. Billboard chart.

Ariana Grande moreover posted footage of herself lip-synching to nan opus connected her Instagram communicative during London’s Pride March. “HAPPY LONDON PRIDE,” she wrote connected Saturday. “I LOVE YOUUUUUU.”

“We’ve sewage truthful overmuch much scope connected nan DSPs and TikTok now,” says Nelson. “It’s doubled complete nan past 2 albums. There’s a batch of power and excitement astir nan grounds successful America and we’ll proceed to perpetually build that story.”


One grounds Kylie Minogue nary longer holds is nan 1 for nan most-watched Glastonbury Festival performance.

Back successful 2019, she had group a caller people for nan festival’s BBC TV sum erstwhile a highest of 3.9 cardinal watched her ‘legends’ day slot. Paul McCartney matched that highest past year, but this year’s arena saw Elton John’s ‘last-ever’ U.K. gig tie a singular 7.6m to BBC One connected Sunday June 25 – a fig connected a par pinch nan bid finale of smash deed play “Happy Valley.”

“It’s testament to Elton’s astonishing catalog,” BBC Director of Music, Lorna Clarke, tells Variety. “At Glastonbury, each of nan ingredients travel together to make things really happen. That starts pinch an astonishing artist, but past it’s what you do pinch that opportunity. If you’ve sewage an astonishing artist, past you adhd successful broadcast and they don’t make nan astir of it, you’re not going to get a superb acquisition for nan audience. But BBC Studios is nan champion accumulation squad successful nan world, nary question.”

Elton John’s occurrence was portion of a raft of awesome Glastonbury figures that besides saw Arctic Monkeys group a caller Friday nighttime show grounds pinch 2.6m viewers, while integer audiences deed an all-time precocious connected BBC iPlayer and BBC Sounds. In total, a grounds 21.6m – 1 3rd of nan U.K. organization – watched nan BBC’s Glastonbury TV coverage, though Clarke stresses nan event, which besides saw extended unrecorded power broadcasts, is not each astir nan ratings.

“Glastonbury and nan BBC are not conscionable astir standard and volume,” she says. “It’s besides astir Glastonbury and nan BBC being capable to support emerging artists. I’m not peculiarly willing successful a communicative that says BBC Glastonbury is conscionable astir getting bigger.”

Earlier this year, nan corp signed a caller multi-year woody pinch Michael and Emily Eavis to beryllium nan festival’s exclusive broadcast partner. But, while galore successful nan euphony manufacture person looked astatine nan ratings arsenic impervious that there’s an assemblage for much euphony connected TV, Clarke cautions against pushing things excessively hard, excessively fast.

“It’s overmuch much analyzable than that,” she says. “Of people I want much [music] TV, but it’s sewage to beryllium nan correct TV and it’s not conscionable astir volume. The past point you want is simply a batch of TV and nary 1 watching it.

“Glastonbury is simply a shortcut for quality,” she adds. “But location are plentifulness of group who, if they thought they were going to person 3 Glastonbury moments a year, would virtually say, ‘Enough, I don’t want that.’”

Apart from nan long-running euphony showcase, “Later pinch Jools Holland,” location is presently nary regular celebrated euphony show connected BBC TV. And, contempt regular manufacture appeals, Clarke does not expect that to alteration successful nan contiguous future.

“People say, ‘Why don’t you person different play show?’” she says. “We could, but I don’t person infinite money so, if I did that, what would I extremity doing? We’d request nan correct format – and I haven’t had nan correct format sounded to maine yet.”


The immense entreaty of Glastonbury did not forestall London’s biggest show getting disconnected to a flying commencement complete nan aforesaid weekend. American Express Presents BST Hyde Park kicked-off connected June 23-25, pinch 2 sold-out shows from U.S. superstar Pink, arsenic good arsenic its first-ever classical event, All Things Orchestral.

2022 saw nan multi-day arena people its astir successful twelvemonth ever pinch shows from nan likes of Adele, Elton John and nan Rolling Stones, but AEG’s CEO of European Festivals, Jim King, tells Variety this twelvemonth is already moreover much successful.

“You conscionable couldn’t deliberation we were going to get immoderate bigger, but we have,” says King. “There are moreover much tickets sold – 550,000, while 700,000 group will travel to BST Hyde Park including our midweek content. It’s phenomenal. It thumps our wildest-ever dreams and expectations erstwhile we started this backmost successful 2013.”

The 2023 show features plentifulness of seasoned artists successful nan likes of Guns N’ Roses (June 30), Take That (July 1), Bruce Springsteen (July 6 and 8) and Billy Joel (July 7). But it besides sees appearances from nan likes of Lana Del Rey (July 9) and Blackpink, some of whom are playing their biggest-ever U.K. header shows, pinch King hailing a important breakthrough.

“Blackpink are nan first K-pop enactment to header a awesome show successful this country,” he says, hailing their July 2 show arsenic “one of nan biggest productions that you’re going to spot anyplace successful nan world astatine nan moment.”

“Lana could person sold 2 shows out, nan request for nan show was massive,” he adds. “To person a modern female creator headlining nan closing nighttime astatine BST Hyde Park, trading it retired easy – it’s a awesome story.”

With younger artists coming through, King is assured that nan oft-discussed festival/stadium headliner pipeline problem is yet easing.

“Look astatine Harry Styles and his level of value and showmanship,” he says. “Look astatine Beyoncé aliases Ed Sheeran. Taylor Swift is going to person nan biggest circuit of galore a season. There are a batch of younger acts trading a batch of tickets truthful I don’t deliberation nan early is arsenic old arsenic group deliberation it whitethorn be. Music depletion and nan improvement of artists is different from a procreation agone – but that doesn’t mean it’s going to beryllium inferior successful nan future.”

King acknowledges that times stay reliable for grassroots and mid-tier touring, but says nan apical extremity of U.K. unrecorded euphony is booming again aft “rebalancing” itself pursuing nan pandemic and galore proviso concatenation issues.

“If you look astatine nan measurement of shows, it’s evidently clear that nan manufacture astatine that level is incredibly strong,” he says. “Look astatine who’s touring, look astatine nan standard and value of those artists and those events. The cardinal to nan occurrence of our manufacture is nan worth that we put into nan marketplace. Our manufacture will beryllium beardown arsenic agelong arsenic we support nan quality.”

AEG’s show portfolio includes London’s All Points East and Paris’ Rock en Seine, besides connected way for its astir successful ever year. Those 2 events person formed a late-summer mini-circuit pinch Cala Mijas successful Spain, Kalorama successful Portugal and Forwards Festival successful Bristol, U.K., and King – who says he already has 15-odd progressive discussions for BST acts underway for adjacent twelvemonth – says AEG is ever looking for more.

“We’re ever looking to turn our business,” he says. “But we’re not a measurement business successful position of amount of events – we are a measurement business successful position of quality. It’s not about, ‘How do we get to 50 festivals?’ It’s astir really we get to six-to-eight festivals successful this rhythm and make those cycles make sense.”


Another unrecorded euphony business making a large sound successful nan mediate of London is talent agency UTA, which opened its caller agency conscionable disconnected Oxford Street pinch a lavish rooftop statement past month.

While nan euphony manufacture has mostly moved distant from cardinal London successful caller years, co-head of UTA U.K., Obi Asika, says nan location is crucial.

“It is simply a large connection to beryllium slap-bang successful nan mediate of town,” Asika tells Variety. “But it’s a large business and London is an highly important city, truthful it’s nan correct statement.”

Asika says nan caller hub “signals nan commencement of nan adjacent shape of nan business.” UTA came to nan U.K. euphony manufacture successful 2015 erstwhile it bought legendary booking supplier Neil Warnock’s Agency Group. Warnock remains co-head of UTA U.K. alongside Asika.

“Although we’ve only been astir [in nan U.K.] arsenic UTA for 8 years, we’ve sewage 50 years of Neil’s acquisition truthful we’re good,” says Asika, whose Echo Location Talent Agency was acquired by UTA successful 2021. “London’s ne'er going to beryllium nan size of nan L.A. office, but we’re nan pouch rocket version.”

Asika says “mid-tier touring is still struggling a spot successful places,” but – dissimilar galore successful nan manufacture – he is optimistic that nan U.K. tin proceed to nutrient caller world stars, contempt a deficiency of breakthroughs successful caller years. He cites his customer Central Cee, recently signed to Columbia Records successful nan U.S., arsenic 1 creator pinch immense world potential.

“Stuff that comes retired of America is overmuch louder and has much money spent connected it, but nan power of British artists is still huge,” he says. “Artists for illustration Burna Boy and Wizkid [both repped by UTA] are breaking each normal and that tells you that they’ve created a world extracurricular of our accepted metrics.

“We request to look astatine that pinch our British acts,” he adds. “Maybe we shouldn’t ever look to America for nickname and look to build successful different places arsenic well. Then we mightiness get immoderate immense results that make it easier for america to participate different countries for illustration America.”


Finally, arsenic nan U.K. manufacture waits pinch bated activity for nan government’s creator remuneration moving group to commencement looking astatine really musicians are paid for streaming, different responsibility statement betwixt musicians and rights-holders has opened up.

Despite lengthy negotiations, labels group BPI has grounded to scope an statement complete minimum fees for convention musicians pinch nan Musicians Union. The deadline to judge nan BPI connection of a 38% raise successful nan convention complaint for popular and stone recordings, and a 15% hike for classical sessions, passed connected May 31, pinch some sides blaming nan different for nan breakdown of talks.

“It does look for illustration a bully header fig and we admit that,” Musicians Union General Secretary Naomi Pohl tells Variety. “If it was a 38% summation pinch nary strings attached, I’m judge our members would astir apt judge that arsenic a minimum rate. However, location are really a batch of strings attached.”

Pohl says nan convention complaint has grounded to support up pinch ostentation (although nan BPI says location was an 8.3% summation successful 2019) and, moreover pinch nan projected boost, would stay beneath different comparable MU agreements pinch nan likes of nan Producers Alliance for Cinema and Television. But nan MU besides wants convention musicians to beryllium paid a royalty erstwhile recordings they person worked connected successful nan past are streamed, arsenic they do erstwhile useful are broadcast aliases played successful public.

“The grounds labels are making grounds profits,” she says. “It’s conscionable not adjacent that you don’t get immoderate other income for nan truth that you’ve been connected a deed record.”

For nan BPI, Chief Strategy Officer and interim CEO Sophie Jones tells Variety that specified a move would “be a very costly exercise.”

“The manufacture doesn’t person endless resources astatine its disposal,” she adds. “The Competition and Markets Authority recovered location is nary excess profit sloshing around. What we’ve projected is simply a very important connection – and that’s going to supply caller costs to labels large and small.”

If statement can’t beryllium reached, conversations astir royalty payments for convention musicians could beryllium rolled into nan remuneration moving group’s chat of nan wider issues thrown up by nan #FixStreaming and #BrokenRecord campaigns, spicing up those talks still further. The BPI – while stressing it will beryllium a “willing, engaged participant” – has already raised concerns astir nan moving group.

“There’s nary problem successful having on-going, due scrutiny of these issues,” Jones says. “The interest is, we’ve had a very agelong speech involving authorities astir nan industry. So it has to beryllium a really well-informed and dispassionate chat that besides takes into relationship nan imaginable early consequences of immoderate of nan things that are being proposed.

“And I don’t deliberation that has been borne retired successful nan conversations [so far],” she adds. “There’s been a batch of anecdote, a batch of emotion – that was understandable successful those acheronian days of nan pandemic, but we are now successful a spot wherever different parts of nan manufacture person bounced back. We will tally nan consequence of unbalancing nan manufacture to nan grade that early finance and what we tin do for nan early talent pipeline is jeopardized.”

The BPI wants nan MU to put nan projected convention musician woody to its rank but, while Pohl has written to national members to pass them of nan proposal, she says nan MU’s elected officials person decided it is not a beardown capable connection to beryllium put to a ballot.

Jones calls that determination “disappointing and perplexing,” while some waste and acquisition bodies now insist nan shot is successful nan other’s tribunal erstwhile it comes to nan adjacent move. Pohl says nan MU is unfastened to further discussions. Jones says nan BPI connection constitutes a “final offer.”

Ironically, some execs opportunity they want nan stalemate to beryllium complete truthful they tin activity together connected different issues, specified arsenic nan emergence of AI-generated music.

“There’s truthful overmuch we could beryllium campaigning connected jointly because we’ve sewage a batch of shared issues,” says Pohl. “It’s a shame that we’re truthful bogged down successful this conflict – and it mightiness spell connected for immoderate time.”

And until there’s a resolution, nan U.K. euphony industry’s agelong waiting crippled will spell on…